Sony Sells its Waterproof Walkman

What is the best way to show off that you have an amazing waterproof product that can stay submerged in water for a long, long period of time ? According to Sony, you package it into a full bottle of water and sell it in vending machines. Instead of the regular packaging and selling its products inside Sony stores or a tech store, Sony is now selling its new waterproof Walkman in New Zealand behind vending machines with the product placed into a full bottle of water. According to the ad, the new Walkman is the perfect match for the sporty people who are always on the go so where better to place these vending machines than in places like the gym ? Called “The Bottled Walkman”, the new marketing campaign by Sony allows them to reach their target market directly and supply to them when they really need it the most.